THE MARKET ALWAYS WINS
Governments everywhere seek subjects that are impoverished, weak, ill, fearful and dependent on government “services.”
But the current and future blackouts caused by California’s government-licensed power monopoly appear to have one major positive impact: thousands of Californians are seeking self help by purchasing small gas generators.
Bloomberg reported on October 5 that a “decade of darkness” in California is offering a huge opportunity for the sale of generators that keep the lights on when the power grid goes down.”
The bottom line for Generac: $100 million to $200 million of annual revenue, perhaps as soon as 2022,
Electrification was an enormous trend during the Progressive Era and the New Deal. Governments everywhere sought to build a government-controlled power grid which those in government manage and control.
Now, as California’s government-sanctioned power supply has been rendered utterly untrustworthy, more Californians are seeking ways to independently power their homes and businesses.