Alarm bells are going off in the offices of the British Broadcasting Company (BBC) as younger viewers have abandoned the mainstream, government controlled network in droves.
An internal report finds that the BBC is facing the threat of extinction unless it can win back young viewers. The growth of alternative news and entertainment choices is destroying the government network.
The BBC is facing the prospect of a “lost generation” of viewers. For the first time, fewer than half of people aged 16-24 watched the BBC in an average week. By contrast, Netflix reached almost 2/3 of 15-24 year olds.
Unlike their parents and grandparents, young people do not have a “close association” with BBC “news” programming and consider it to be just one of many news services.