Federal Trade Commission Issues Guidelines Purporting to Regulate Ads that Appear too much like News


Every government ultimately comes for all freedom, all property, all money, and to kill all who resist.

The Federal Trade Commission, whose jurisdiction is supposedly limited to . . . well, ‘trade,’ has just published new “native advertising” guidelines for print and digital publishers. See here.

The guidelines purport to try to regulate the publication of ads that seem too much like news.

According to the New York Post, the FTC seems to be pushing to require “some variation of the word “advertisement” to appear near native ads that it deems could create confusion if consumers cannot discern quickly and simply that what they are viewing is a paid ad.

But the First Amendment poses something of a problem to the FTC.

Stay tuned!